Instagram is a popular social platform that has caught the marketing world by storm. Advertising through social media is now a trend that is also a powerful marketing tool. Brands today have recognized the power these social platforms have and understand that through these platforms they can influence the customers well. Fashion industry is the most influenced by the Instagrammers who post about products and review them. Having instagrammers on board brings a positive impact on the brand as they advertise about the products and introduce it to various customers.
Here are some tips that bigger brands follow to advertise wisely through Instagram and earn recognition:
- Have a unique product page. This helps brands advertise in an enticing way. Customers like to be a part of that trend and hence they will prefer buying from your brand. Placing your products, the right way can help the customer decide or in many cases even convince them to buy the product.
- The products should be accompanied with the right description. Customers like making informed decisions and hence they are more likely to buy products that offer them details.
- Having a catchy content also helps a lot. the Instagram is famous for setting the hash tag trends. Introducing relevant hash tags and making it a cult like trend will help your brand recognition and gain followers and sell your products well. The higher the number of relevant hash tags, the higher the probability that you are bound to turn up in the searches.
- When you offer a buying option on your Instagram account the followers get converted to customers majorly. This additional feature on your Instagram can work wonders in developing and advancing your business.
- Famous instagrammers known as Influencers are your key to gaining popularity and as well as the ability to convert your followers into customers. People follow them and will be coming back to your Instagram account to make the purchase.
- Using Pinterest in collaboration with your Instagram account can help you gain customers. People tend to visit Pinterest to get ideas and when you offer your Instagram link on your Pinterest account people will follow you to it and make the purchase in many cases.
- It is also a very relevant tactic to share picture of people wearing your brand clothes and jewelry, this way the probable customers will get influenced and also get an idea of the whole look.